The Las Vegas Convention and Visitors Authority board of directors on Tuesday will consider spending up to $6 million over up to five years to market the city in Canada.
Visitation to Las Vegas from Canada has been on shaky ground for months since President Donald Trump began imposing tariffs on foreign nations and once suggested that Canada could become the 51st U.S. state.
Residents of the U.S.’s neighbor to the north responded by curtailing travel here. Las Vegas has always been popular with Canadian “snow birds” who like to retreat from Canada’s cold winters after Thanksgiving through about Easter.
But all of the major airlines with nonstop flights between several Canadian cities and Harry Reid International Airport have seen passenger levels fall by double-digit percentages through 2025.
