A digital taxi media company has hit a trifecta in Las Vegas.
SOMO, which operates the largest digital taxi advertising network in New York City, recently expanded to Las Vegas, where it has launched the first triple-screen digital taxi platform in the United States.
The company will deploy 1,200 new digital displays across 400 taxi vehicles, introducing both dual exterior taxi top screens and its first-ever digital taxi back display powered by patented transparent screen technology from Bumpr.
The 400 taxi back displays installed in the rear windows of vehicles will transform the back of each taxi into a digital screen while maintaining full driver visibility and safety compliance.
