In the hours after the Las Vegas Convention and Visitors Authority unveiled its new “Welcome to Fabulous Las Vegas” campaign, early reaction online skewed sharply negative.
It was less about the ad’s glossy dance-through-Vegas vibe and more about what many say the spot doesn’t address: rising costs and value in visiting Sin City.
The 60-second ad hit — which was set to debut during Thursday night’s Cowboys-Eagles NFL broadcast — follows an office worker who breaks free into a neon dream that takes her from Fremont Street to major Strip resorts.
“Las Vegas was built on hospitality, and this campaign is our renewed promise that as our city grows, our foundation remains unchanged: we are committed to providing fabulous experiences for every visitor, at every price point,” LVCVA President and CEO Steve Hill said in a Thursday press release.
