While visitors and pundits continue to grapple with affordability concerns in Las Vegas, a few casino operators are separating themselves by resisting the industry’s post-COVID march toward higher prices and fewer player-friendly perks.
Among those with a reputation for bucking the current trend is South Point hotel-casino. The privately owned off-Strip property, which celebrates its 20th anniversary later this month, consistently packs its free parking areas with loyal locals, tournament bowlers, old-school gamblers, racing fans, the boots-and-buckles rodeo crowd and value-seeking patrons.
South Point stands in stark contrast to many Strip, off-Strip and downtown casino operators, who, in recent years, have leaned heavily on made-up fees, excessive house-friendly gaming conditions and revenue-maximization strategies that have pushed away some longtime customers.
