The term “fun economy” might sound cheesy, but experts use it to describe the combined money spent on tourism, sports and entertainment.
However, experts estimate that when taking into account the global sector and the broad spectrum of activities, the fun economy is worth $13.7 trillion — a lot of cheddar.
Bo Bernhard, UNLV’s vice president of economic development who oversees the university’s Black Fire Research Institute — an innovation research lab dedicated to developing products for the gaming and hospitality industries — says Las Vegas is in the process of becoming the center of the “fun economy.”
A decade ago, he authored a paper on how Las Vegas gaming operators could export their economic capital and become “the global command center for the international gaming industry.”
