The Las Vegas Convention and Visitors Authority has launched a new advertising campaign aimed at businesses and meeting planners, highlighting the city as a great place to swing deals.
While many previous ad campaigns are directed at leisure travelers, the “Not Invited” campaign is directed more at building interest in conventions, trade shows and corporate meetings attended by business leaders. “Not Invited” is a reference to “uninviting mediocrity and the expected,” according to the LVCVA.
A separate campaign directed at decision makers will debut in January.
