It’s easy to see how one of the first Super Bowl-related advertisements to land in Las Vegas appeared at Luxor.
Frito Lay’s triangularly shaped Doritos corn chip is the perfect shape for the pyramid-shaped south Strip resort.
Triangles … a pyramid … get it?
Luxor won’t be the last Las Vegas property to get a Super Bowl makeover in the weeks ahead as the city readies for the commercialization of the biggest football game ever played here.
“It is interesting to see the return of advertising wraps, which seemed to first make their appearance in the early 2000s on hotels like the Luxor and the Rio,” said Amanda Belarmino, an assistant professor at UNLV’s William F. Harrah College of Hospitality. “I would expect to see more of this type of advertising for the Super Bowl and for other high-profile sports events.”
