Las Vegas visitors are getting something this summer that they have not seen in quite some time: a break.
Free parking on the Strip, lower hotel room rates, waived resort fees for locals, stay-and-play packages, enhanced loyalty perks, discounted attractions and massive slot tournaments are among the offers Las Vegas casinos have rolled out recently.
But is the sudden surge in generosity part of the typical summer marketing strategy by an industry trying to lure people into the desert during an unwelcoming time of year, or is it a not-so-subtle response to the growing public perception that Las Vegas casinos have overplayed their hand when it comes to high prices, added costs and extra fees?
Gaming and hospitality experts said it could be a little of both.
