A local off-strip casino is poking fun at nearby Las Vegas Boulevard properties.
Recently, visitors spotted a new billboard in Primm, Nevada, highlighting the Rio Hotel & Casino Las Vegas’ free parking perk.
The casino also displayed the photo in a social media post.
The billboard comes as hotels and casinos across Las Vegas continue targeting locals amid therecent tourism slump.
Casinos like The Cosmopolitan and Caesars are now offering deals specifically for locals, while other casinos likeFontainebleau Las Vegas have announced complimentary parking for locals for the remainder of the year.
