Las Vegas has an unprecedented lineup of major events occurring in the next five months, but the goal of the Las Vegas Convention and Visitors Authority remains the same — attract a new audience of first-time visitors and convince the city’s long-time fans to make a return visit.
The challenge that stands in the way of that is high demand and pricing and “Vegas fatigue” — the prospect of people going elsewhere for a different experience.
LVCVA President and CEO Steve Hill said in a recent interview that there’s a variety of activities, from megaevents to major tradeshows to new resort openings on the calendar between now and mid-February. Each could appeal to a different demographic that has never considered a Las Vegas trip.
