A former marketing executive with MGM Resorts International, Caesars Entertainment and Seminole Gaming has launched an artificial intelligence platform designed to help casino operators identify, engage and retain premium players through personalized, automated interactions.
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Las Vegas-based Hey Seven said its new platform combines gaming data, behavioral insights and AI-driven conversations with players to build what the company describes as a holistic player profile, allowing operators to tailor offers and identify emerging VIP customers more effectively.
“Player development has reached a scale that humans alone simply cannot manage,” co-founder and Chief Commercial and Revenue Officer Mikhail Gaushkin said in a statement.
