Once known as the Aladdin Theatre for the Performing Arts, the round showroom at Planet Hollywood is again getting a new name.
It will soon go by the name, Bakkt Theater. Bakkt Holdings, Inc. is a self-described “technology platform that enables partners to unlock crypto and drive loyalty.”
“As today’s customers grow to be increasingly savvier online, we look forward to offering new crypto options to millions of Caesars’ customers,” said Bakkt’s Chief Marketing and Sales Officer, Mark Elliot. “We’re thrilled to solidify our relationship with Caesars with the naming of Bakkt Theater and the integration of Bakkt Crypto Rewards into the Caesars Rewards program.”
