The Dutch Kansspelautoriteit (KSA), the country’s gambling regulator, has conducted successful interventions against three unnamed operators for violating the untargeted advertising ban.
In effect since 1 July 2023, the advertising law prevents operators from pursuing a range of marketing techniques deemed to be ‘untargeted’ – meaning that such methods cannot be directed towards people aged 25 and over.
Operators are prohibited from advertising on TV, radio and in newspapers and magazines and also in public spaces, such as billboards and bus shelters. Buildings accessible to the public, such as gaming casinos, slot machine arcades, cinemas and cafes, are also included.
However, marketing in ‘the online gaming environment’ can continue, as well as general online, direct mailing, on-demand TV and social media advertising, albeit under ‘strict conditions’.
