Kindred Group has reported progress on its ‘Journey to Zero’ safer gambling goal, reporting its lowest-ever share of revenue from harmful gambling of 3%.

This marks a 0.3 percentage point decrease on the 3.3% registered in Q4 2022, which has been the most consistent figure throughout the Group’s mission since inception back in 2021.

When the goal was first adopted, Kindred set itself a target of 0% revenue from harmful gambling by 2023. Whilst this has evidently not been achieved, the group has continued to chip away its proportion of income from these sources.

Henrik Tjärnström, Kindred Group CEO, said: “We have continuously emphasised the importance of detecting and engaging with our customers who are showing markers of harm.”