The Kentucky Horse Racing Commission last week rolled out a set of emergency regulations designed to get legal wagering up and running by the start of the NFL season. The regulations, which outline a $50,000 application fee with $10,000 cost for renewal, leave operators latitude in certain areas while clamping down in others.
Kentucky will become the biggest legal wagering state to allow betting starting at age 18. Because of that, the emergency rules are a departure from the latest stringent advertising and marketing standards laid down by multiple states that have banned advertising to those under 21 or on college campuses.
The Kentucky emergency rules do specify that operators cannot advertise or market at “elementary, middle, or high school activities.”
