Although the Kansas City Chiefs technically play in the neighboring state of Missouri, their Super Bowl win had a major effect on legal sports betting in the Sunflower State
The Kansas Lottery reported $194 million in wagers in February, a 5.9% drop in bets vs. the $206 million the previous month. That being said, sports betting in Kansas has only existed during the 22-23 football season making it difficult to weigh the Super Bowl’s impact on handle.
There was an obvious effect on revenues, they fell. After opening as favorites, the Chiefs were underdogs by kickoff, and nearly all online sports betting sites paid more money to customers than they took in.
