Sports betting technology supplier Kambi has signed agreements with Allwyn to move the lottery-led operator’s sports betting brands onto a single sportsbook platform, built on Kambi’s source code.
Under the deal, Kambi will grant Allwyn a perpetual, global license to its sportsbook source code and provide associated services. It will also supply its AI-powered trading services under a separate long-term agreement.
The group expects the agreements to contribute approximately €45 million (US$50 million) to €50 million (US$56 million) to its operating profit between 2027 and 2031, with around 40% recognized in 2027 and 20% in 2028.
Kambi has also committed to building and training a team that will transfer to Allwyn once implementation is complete, giving the operator full operational control.
Speaking of the deal, Kambi CEO Werner Becher noted that it shows “the quality and strategic value” of the technology the company has built over more than 15 years.
