B2B gaming company Inspired Entertainment has signed a new agreement with sports betting firm Kambi Group plc to integrate the Inspired Virtual Sports product suite into the latter’s sportsbook platform.
The agreement to sign Inspired as an exclusive virtual sports partner was reached after a ‘rigorous competitive procurement process’ undertaken by Kambi.
For Inspired, company CEO and President Brooks Pierce commented: “We are thrilled to integrate Kambi’s first-class sports betting technology with our best-in-class Virtual Sports games.
“We are confident this partnership will enhance Kambi’s leading sportsbook services, allowing them to provide a dynamic new revenue stream for operators that is easily integrated into the Kambi network.”
