Kambi Group, LMG join Puerto Rico sports betting scene

Kambi Group, LMG join Puerto Rico sports betting scene

Article brief provided by Lineups
  • Mia Fowler, Lineups
November 8, 2022 8:18 PM
  • Mia Fowler, Lineups

On Nov. 8, Kambi Group announced the formation of a long-term partnership with LMG Gaming, a subsidiary of Puerto Rican media company Liberman Media Group. The agreement seeks to combine Kambi’s sports betting services with LMG’s betting brand, ApuestaPR, to offer mobile and retail sports betting in Puerto Rico.

Kristian Nylén, Kambi Chief Executive Officer and Co-Founder, said: “Partnering with LMG Gaming is an exciting opportunity, as they are on a mission to create the most engaging sports betting product in Puerto Rico.”

The goal is to boost the market position of ApuestaPR in Puerto Rico, using Kambi’s technology and LMG’s television network, Teleonce.