The betting company co-founded by Jake Paul and Joey Levy is adding a new sports betting platform as it seeks to continue breaking into the sports betting industry.
Betr has acquired the Chameleon platform from Canadian sports technology company FansUnite for $7.45 million. Sixty percent of the transaction was completed in cash, with the other 40% coming in stock.
Chameleon’s suite includes player account management, sports betting engine, and casino management. The engineering team on Chameleon will now work for Betr, who will begin developing the product immediately and expect to go live in the first half of 2024.
The sportsbook startup has made waves since its founding last year by emphasizing micro-betting — the act of placing wagers on moments within games — and creating a more intuitive online sportsbook experience for users.
