“There’s so much money in this industry, and I don’t think they’re spending it right,” YouTuber-turned-boxing star Jake Paul says about the sports betting business during a conversation we’re recording for my Front Office Sports podcast.

In August, he announced a successful $50 million Series A funding round for new microbetting and media company Betr, of which he’s president and co-founder.

Betr investors include co-owners of the San Francisco 49ers, Boston Celtics, and Miami Marlins along with Paul’s own Anti Fund and celebrities like rapper Travis Scott and former NFL player Richard Sherman.

The service’s app officially launched as a free-to-play experience on the first day of September.