Two gaming legends, Jack Binion and Doyle Brunson, who made the name Horseshoe synonymous with downtown Las Vegas, helped welcome the brand to the Las Vegas Strip.

As of last week, Bally’s Las Vegas is officially Horseshoe Las Vegas after a nearly year-long rebranding by Caesars Entertainment.

Binion, whose father Benny Binion opened the original Horseshoe Club in downtown Las Vegas in 1951, took the Horseshoe name into the Midwest in the 1990s before selling Horseshoe Gaming to Harrah’s Entertainment — the predecessor to Caesars — for $1.45 billion in 2004. Caesars now has 10 properties under the Horseshoe brand.

The steakhouse at Horseshoe Las Vegas bears Jack Binion’s name.

Horseshoe Las Vegas is home to the World Series of Poker, the tournament where Brunson, known as “Texas Dolly,” became a poker icon. He twice won the World Series of Poker’s Main Event when it was held at the downtown Horseshoe.

The 2,800-room Horseshoe ends a 38-year run for Bally’s Las Vegas. The hotel casino was the original MGM Grand Las Vegas when it was opened by gaming pioneer Kirk Kerkorian in 1973. At the time, it was considered one of the world’s largest hotels.

The MGM Grand fire on Nov. 21, 1980, remains one of the worst high-rise fires in U.S. history, killing 89 people. The building reopened nine months later and the fire led to the creation of the toughest fire-safety regulation reforms in the country.

The former Bally Manufacturing bought MGM Grand Las Vegas and MGM Reno in 1985 for $550 million. The properties were rebranded as Bally’s. The Reno property is now the Grand Sierra Resort and is owned by Sahara owner Alex Meruelo.