Consumers in Ireland will have to “opt in” to receive gambling ads on streaming and video services or social media according to country’s recently introduced Gambling Regulation Bill.

While an outright ban on social media advertising was floated in Ireland in November, the final draft of the bill has watered down those provisions to instead give consumers increased discretion about the advertising content that they encounter.

On the other hand, though, this “opt-in” approach will also apply to various other areas online, such as streaming and video sites…

Meanwhile, television and radio advertising will be subject to a watershed which will prohibit the broadcasting of gambling ads between 5:30am and 9pm.