TonyBet has fallen foul of the Irish Advertising Standards Authority (IASA) after two sponsored ads on YouTube were found to be in breach of advertising regulations.
The advertising authority ruled that the two adverts in question featured content which promoted gambling as a means of resolving personal and financial difficulties. One complainant argued that the content had ‘targeted vulnerable individuals and perpetuated dangerous stereotypes, potentially encouraging harmful gambling behaviors’.
The first advertisement depicted a woman holding a baby, with text that read: ‘it’s hard to pay my rent and take care of my babies’. The woman was depicted later in the video with her thumb up and there was text that stated: ‘But I made $8,500 last month.’
