The Cheltenham Festival is one of the biggest events of the year not only for horse racing but also for the sheer number of bets placed at bookmakers.
However, while gambling and horse racing go hand in hand, Irish bookmakers are preparing for what will be the final time gambling advertisements air on daytime television during the event.
The newly established Gambling Regulatory Authority of Ireland (GRAI) has officially commenced operations, marking the beginning of stricter regulations for the betting industry.
With this, Justice Minister Jim O’Callaghan has signed an order granting the watchdog full authority to oversee and enforce gambling laws in Ireland — including the aforementioned ad ban.
