BoyleSports has signed a new three-year partnership with the Galway Races that will see the bookmaker open its 400th retail betting shop at Galway Racecourse.
The new on-course betting shop at Ballybrit will form part of a wider agreement that includes increased branding, race sponsorship opportunities and enhanced customer engagement throughout the racing calendar.
The partnership builds on BoyleSports’ existing relationship with the venue, where it already sponsors Saturday’s feature card during the Galway Races festival, including the BoyleSports Handicap Hurdle and Galway Tribes Hurdle.
The opening marks a significant milestone for the bookmaker, which recently announced plans to invest £100m in expanding its UK operations while continuing to grow its presence in Ireland.
