Just in time for the Indianapolis Colts’ Thursday Night Football game, Smarkets announced Tuesday morning that it has fully launched its SBK Sportsbook, powered in part by its sports betting exchange, in Indiana, six months after soft launch in the state. SBK Sportsbook includes a social media community where bettors can post their bets or follow picks from other customers. According to a company press release, it offers “market-leading odds.”
SBK Sportsbook is currently offering zero-margin odds for Thursday’s Colts vs. Denver Broncos game, which means, for example, that the Colts would be +3.5 at -105 and the Broncos would be -3.5, at +105, according to the press release. SBK Sportsbook is also offering a “Bet $20, Get $100” signup offer in Indiana.