Bally’s sports betting platform, Bally Bet, officially launched in Indiana on Thursday. The company received authorization to launch its mobile offering earlier this week from the Indiana Gaming Commission.
Bally Bet is the 13th mobile sports wagering platform to go live in Indiana, which legalized sports betting in May 2019. On Sept. 1, 2019, retail locations began taking sports wagers, and a month later mobile sports betting came to Indiana. It’s been popular within the state since launching and a lucrative endeavor for operators. Indiana sportsbook operators enjoyed a banner month in November, recording nearly $48 million in revenue.