Inaugural We Bridge Music Festival and Expo in Las Vegas will celebrate Asian entertainment

Inaugural We Bridge Music Festival and Expo in Las Vegas will celebrate Asian entertainment

Article brief provided by Billboard
  • Jeff Benjamin, Billboard
February 1, 2023 8:46 PM

K-pop fans will hit the jackpot when a new music festival comes to Las Vegas later this year.

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Billboard can reveal exclusive first details for the inaugural We Bridge Music Festival and Expo, a new two-day music fest and three-day exposition celebrating Asian entertainment and culture hitting the Michelob ULTRA Arena at Mandalay Bay Resort and Casino and the Mandalay Bay Convention Center.

Billboard chart-toppers ENHYPEN are headlining the fest, marking the K-pop boy band’s latest U.S. arena performance. K-pop solo superstar Kang Daniel will join ENHYPEN, as will girl groups fromis_9, Dreamcatcher and VIVIZ, boy bands CIX and ONEUS, R&B-pop star BE’O, and more at the Vegas arena that hosted events like 2022’s Latin American Music Awards and Latin Grammy Awards.