Affiliates in Latin America need to grow up fast, Already Media Chief Executive Alina Famenok tells COMPLETE iGAMING. Latin America might once have been a wild frontier of the igaming affiliate marketing, but that era is fast becoming a thing of the past.
The region is maturing. Regulations are tightening. And for affiliates hoping to carve out a place in this lucrative market, the days of bedroom operations and copy-paste strategies are over.
Here’s what that reality looks like in Latin America right now.
LatAm is not a blank canvas. Many affiliates still treat Latin America like Europe in the early 2000s, a place where traffic is cheap, scale is everything and compliance is something to worry about another day.
