Their grandparents lined up for buffets, and their parents came for Celine Dion. But millennials and Gen-Z are coming to Las Vegas for something else entirely.
Nearly half of the city’s visitors last year were either millennials or Gen-Z, according to the Las Vegas Convention and Visitors Authority’s 2024 visitor profile report.
Despite the perception that they are still “only kids,” all but the youngest millennials are in their 30s and 40s, while most of Gen-Z is of legal voting age. And although their spending and gambling habits differ from previous generations, millennials and Gen-Z are a very valuable cohort for Las Vegas casinos.
