Gaming tech firm Novomatic and 1/ST Technology, a division of US horse racing titan The Stronach Group, have joined forces to provide Novomatic historic horse racing games (HHR).
Historic horse racing has become a revenue lifeline for the US horse racing industry, where admissions and revenue from live racing have slowly declined over the past two decades.
The Novomatic-1/ST partnership will produce slot-style games for Stronach’s US operations. Traditionally, HHR terminals allow players to bet on past horse races.
However, over the past few years, “HHR” games have expanded to include slot-style games based on parimutuel betting. In other words, you bet on a horse race that has already happened, but the outcome of your bet takes place through a slot experience.
