After a highly successful career playing and coaching college basketball at Winona State, Southern Illinois, and Indiana State, Megan Lanham decided to scratch the sports betting itch.
“I started betting a little bit and said, ‘Huh, there’s nothing easy out there for people who want to use predictive analytics,’” she recalled, adding that “horrible” Excel spreadsheets were about all that existed.
Lanham didn’t want to pay for picks, either. Rather, she said, “I wanted my own instincts back-tested.”
Fast forward to last week when, after a significant period of beta testing, Lanham and her cohorts launched Rithmm, an app with varying subscription levels that allows bettors to build their own wagering models and algorithms as they strive to outfox sportsbooks.
