While some key players in the sports betting industry are retrenching by cutting back on money-losing aspects of their businesses or reducing marketing and customer-acquisition costs in a search for profitability, one entity stands out for its aggressive growth despite 2022’s high inflation and challenging economic conditions.
Hard Rock Sportsbook, part of Hard Rock International and owned by the Seminole Tribe of Florida, has had a busy 11-plus months.
The company launched its mobile sportsbook in four states in 2022: Arizona in February, Virginia in March, and Indiana and Tennessee in September. It has also opened retail locations at the Hard Rock Casino in northern Indiana and the Bristol Casino in Virginia.
