Hard Rock International’s 23rd annual Pinktober campaign raised over $1 million for breast cancer research. Hard Rock cafes, hotels, casinos and Rock Shops hosted fundraising efforts, including limited-edition menu items, specially designed merchandise, a song writing contest and more, with proceeds benefiting national and local breast cancer charities. This is the second year in a row Hard Rock surpassed its own record, making this the largest single amount Hard Rock has raised since Pinktober’s inception in 2000, and adding to the millions of dollars donated throughout the history of the campaign.
“Pinktober is one of the most highly anticipated and celebrated times of year at Hard Rock,” said Jon Lucas, Chief Operating Officer of Hard Rock International.
