Hard Rock forms gaming partnership with Royal Caribbean and Celebrity

Hard Rock forms gaming partnership with Royal Caribbean and Celebrity

Article brief provided by Travel Weekly
  • Christina Jelski , Travel Weekly
April 26, 2024 3:58 PM

Hard Rock International has partnered with Royal Caribbean International and Celebrity Cruises, offering reciprocal benefits to members of their respective gaming rewards programs.

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Unity by Hard Rock loyalty members will receive discounts on Royal Caribbean and Celebrity sailings and can qualify for invitation-only cruise giveaways. Top-tier loyalty members can receive an annual complimentary cruise on select ships and itineraries.

Members of Royal Caribbean’s Club Royale and Celebrity’s Blue Chip programs receive discounts and other perks at participating Hard Rock locations, with top-tier members eligible to receive an annual complimentary trip to select Hard Rock hotels and casinos.

The decision to partner with the cruise lines came in response to guest feedback, said Jeff Hook, executive vice president and chief marketing officer of Seminole Hard Rock Support Services.