Hard Rock International, the new parent company of The Mirage, joined the list of presenting partners for November’s inaugural Formula One Las Vegas Grand Prix.
The company also announced on Monday that the property, which eventually will be known as the Hard Rock, will have its own Strip-adjacent grandstand structure, designed to seat up to 3,000 people.
The Mirage plans to host a variety of F1-centric events and to provide fans hospitality options onsite.
Fans who signed up for the priority interest list by donating $7.77 to the Las Vegas Grand Prix Foundation will be able to purchase The Mirage’s Grandstands tickets during their designated time slot beginning Wednesday.
