Google will allow ads for prediction markets in the U.S., but will exclude Nevada and require that advertisers be registered with the Commodity Futures Trading Commission (CFTC) or National Futures Association (NFA).
In a message sent to advertisers Monday, Google Ads said it is “updating its advertising policy to allow ads for Prediction Markets” in the U.S.
Google Ads covers advertising in Google search results and on YouTube and its network of millions of “partner websites.” It can be a major acquisition channel for sportsbooks and online casinos.
Although there had not been a policy to cover prediction market advertising before, prediction market Kalshi appears to already advertise in Google’s U.S. search results.
