Google announced on August 15, 2025, that it will begin accepting and running advertisements for sports betting from certified, state-licensed entities in Missouri. According to the Google Ads Gambling and games policy documentation, this update represents another step in the company’s gradual expansion of gambling-related advertising permissions across the United States.
The policy change, posted on August 15, 2025, specifically targets sports betting advertising from licensed operators within Missouri. According to Google’s official announcement, “We will begin to accept and run ads for sports betting from certified, state-licensed entities in Missouri from August 15, 2025.” This date marks both the announcement and implementation of the new policy, allowing immediate eligibility for qualifying advertisers.
