Genius Sports has announced the launch of a new fan engagement engine to transform how sportsbooks, brands, leagues and teams connect with sports fans.

The Genius Marketing Suite combines media buying tools, personalised interactive games and official data feeds to power the fan marketing journey.

The new offering incorporates data-driven solutions including Genius Media Buying, sports-focused media buying service designed to help advertisers find, convert and retain sports fans through targeted campaigns.

Users will also have access to Genius Creative, a solution to create, automate and optimise personalised video, display and CTV adverts, as well as the Genius Games gamification solutions offering to engage fans and capture first-party data.