In a potential sign of things to come across the country, the New York State Gaming Commission took steps [Monday] to limit New York online sports betting advertising, marketing, and promotions that target underage individuals and/or college students.

The commission unanimously approved new rules this afternoon to further regulate New York online sports betting advertising to limit exposure to vulnerable populations in the state.

The rules are not in effect yet, as they must first go through a 60-day public comment period. The Commission will revisit at the end of the public comment period.

New York online sports betting has been extraordinarily successful during its first year of operation, New York State Gaming Commission Chairman Brian O’Dwyer said.