888 [Thursday] launched its African offering 888bet with with local licences in Kenya, Tanzania, Mozambique, and Zambia, paving the way for further expansion in the region.

The gambling titan launched an African joint venture 888AFRICA back in March to expand across Africa’s regulated online betting and gaming markets.

888AFRICA’s team said it has focused on customer experience and already has 85 per cent coverage of mobile network operator payments in its markets.

888bet currently offers cash out, jackpots, and free to play and on 888casino there are over 1,500 casino games with the full casino offering in Zambia, with future launches planned in other markets subject to licensing.