Premier League clubs could be set for a financial day of reckoning with the voluntary gambling sponsorship ban set to cut income by up to 60 per cent, according to industry experts.
Research suggests that some clubs could lose over half of the revenue they currency enjoy as a result of gambling sponsors when the ban comes into place at the beginning of the 2026-27 season. Currently 11 Premier League sides have gambling front-of-short sponsorships in place.
Trade publication The Sponsor’s Premier League Fair Market Sponsorship Values report suggests Liverpool remains the most valuable sponsorship asset, Newcastle and Nottingham Forest have gained due to European qualification while West Ham have suffered from on-field stagnation.
