The Autorité Nationale des Jeux (ANJ), France’s gambling regulator, has warned operators not to overdo it with marketing during the FIFA World Cup 2026.
In light of the approaching tournament, which takes place this summer and will span across the Americas, the ANJ has noted that the marketing spend of operators has grown by 25% on average as they prepare for the biggest football event on the calendar.
The regulator also highlighted that it is concerned football fans in France could be subjected to even bigger exposure to gambling ads given that FIFA will introduce “hydration breaks”, giving an additional two minutes for advertising during each game.
