La Française des Jeux (FDJ) is apparently seeking an expansion of its standing in the French betting space, targeting an acquisition of ZEturf Group.
The Boulogne-Billancourt-headquartered company announced that it had entered into ‘exclusive negotiations’ for a takeover of ZEturf, a horse racing betting operator as well as the company behind the ZEbet brand.
Via its betting holdings, ZEturf is active in the French market – where it has secured brand visibility through partnerships with the likes of Ligue 1’s FC Nantes – as well as Belgium, Spain and the Netherlands, securing market entry in the latter back in February.
With an employee base of around 100, ZEturf’s B2C betting turnover consists of 50% horse racing wagers in France, making it the second largest operator for the sport, controlling a market share of 20%.
