Flutter Entertainment has confirmed the beta launch of a prediction markets product under its Betfair brand.
Betfair Predicts will run as a modified version of the established Betfair Exchange platform, adapted for the expanding prediction markets sector. It will operate under Betfair’s existing license in the UK.
Users will be able to trade on real-world events across sports, politics and entertainment markets. However, unlike placing a traditional bet, users will make a prediction by picking ‘yes’ or ‘no’ and entering their stake.
During its beta phase, the product will only be available to a select group of customers that have been invited to trial the platform.
