First NFL Thursday points to massive fall sports betting volume in New York

Monday, September 12, 2022 10:00 PM
  • Mark Saxon, NY Online Gambling

Initial indicators point to a robust fall for the New York sports betting market.

Geocomply reported 3.7 million location checks in the state on Thursday, including more than 267,000 in the Buffalo area, as New Yorkers flocked to their betting apps for their first crack at wagering legally on an NFL opener. The Bills soundly defeated the Super Bowl champion Los Angeles Rams 31-10 in Southern California.

Thursday’s number of location checks in the Buffalo region were a 210% increase from the previous Thursday, according to Geocomply. And the 3.7 million checks statewide, with the majority coming from the New York City area, is a staggering number for one day when you consider that the state’s population is 19.5 million.