Finland’s state-owned gambling operator, Veikkaus, will implement a new phased “safety net” system that will monitor and manage age-based customer loss limits.
The initiative, announced last week, will feature age-specific loss checkpoints designed to identify and intervene when players approach risky levels of gambling activity.
Veikkaus has implemented a series of measures aimed at improving player protection. A new key addition will be the loss checkpoints. Customers will receive notifications once they reach predefined cumulative loss thresholds within a calendar year. Before continuing play beyond these checkpoints, customers must engage in a care conversation with a specialist from Veikkaus.
Loss checkpoints and annual limits are now differentiated by age groups.
