FDJ to sell Sporting Solutions as future lies in B2C growth

FDJ to sell Sporting Solutions as future lies in B2C growth

Article brief provided by SBC News
  • Ted Menmuir, SBC News
February 19, 2024 6:45 PM

Groupe Francaise des Jeux (Groupe FDJ) has put its B2B unit Sporting Solutions up for sale and is looking for a buyer for the company it acquired in 2019 for an undisclosed sum.

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As reported by Jake Pollard of Gaming & Co, the Paris EuroNext gambling group has recruited London-based M&A specialists Oakvale Partners around two months ago to lead the search for a buyer of Sporting Solutions.

The move comes five years after FDJ’s acquisition of the Sporting Group as it was then called and is part of its plan to focus on core B2C activities and grow its international footprint.

In the past 12 months the French lottery and OSB operator has acquired the Irish lottery group Premier Lotteries Ireland (PLI), the French online horse racing and sports betting brand ZETurf and in late January tabled a €2.5bn bid for Unibet’s parent company Kindred Group.