A monumental rejection by California voters on the 2022 ballot showed sportsbook operators they need to change their approach if they want to participate in the country’s largest market.
What worked to legalize sports betting in other states didn’t work in California, where Indian tribes control the gaming landscape.
To help better navigate the nuances of dealing with California tribes, FanDuel hired someone with extensive experience working for one of the tribes that most vehemently opposed Prop 27.
Rikki Tanenbaum, former chief operating officer for the San Manuel Band of Mission Indians, joined FanDuel last month as senior vice president of strategic partnerships.